Photos Tell Your Business Story Better

January 29, 2018  •  Leave a Comment

There are so many ways our businesses thrive, and I can't stress enough how quality photos make all the difference.  I think some of us are a bit conditioned to think having a camera in front of us makes us vain.  I know that I definitely suffer from that!  I am the one behind the camera (duh!) so I get to avoid being in front of it!  Whoo hoo!! But I know that's to my detriment, as if I had more photos of me behind the scenes I'd probably tell a better story of me to my clients.

Enter my brave clients who have taken this leap for their businesses.  They are entrepeneurs who understand who important it is that their audience understand how amazing they are.  I have been working with more and more of them lately, and it's truly inspiring to sit down, discuss the images they are trying to achieve, and then work towards a final product together.  

For example, Alexis is building her awesome business, Move Happy Massage, and needed some quality photos to update her website.  It's important that her clients have a good idea of who she is, but also that her space is warm, inviting and therapeutic.  We had a ball shooting with her model, Heather, who is also a small business owner.  Turns out there's a very fine line between looking like you are giving a relaxing massage and working with a corpse!! haha..  I think we found a happy medium though, and her photos look not only amazing... more importantly they tell an accurate story of her amazing work as a masseuse.  

With Timur, from InTensional Running, there was a very similar need in a completely different industry.  As a running and wellness coach, much of his business relies on great relationships and it's equally important to show his expertise in the field.  We shot at Lake Merritt where is "office" is most of the time with clients, so they can see where they'd be and how friendly and easy going Timur is!  It was important to get a variety of shots in different outfits, so he can use them for lots of different promotional materials.

Estee Fletter has been my yoga teacher for years so I jumped at the chance to take photos and capture her magic at a retreat last year.  She is one of those truly humble teachers whose magic is hard to quantify, so I felt the pressure to get photos to tell her story! 

And sometimes there are unforseen reasons why our photos are SO important... Estee's yoga retreat was at Mayacamas Ranch in Calistoga, a truly magical place that we lost in the northern California fires this year.  This photo really captures the healing energy of this site, and for the yogis who had the pleasure of practicing there, we will cherish it forever.  

It was also my pleasure to capture the opening of Flourish Integrative Health in Santa Rosa.  These three women worked together to bring a whole wellness center to the community, and their sweet location is a huge milestone.  They growing and thriving now, but what a gift to give them images that tell their story right as it evolved!

In order to get these photos to you and telling the story of your business -- there are a few options.  A full gallery can tell your story with a variety of looks, locations, headshots, etc. and starts at $349. I can do headshots for the entire team with some group shots or close ups for the type of work you do-- I can even bring my amazing hair and makeup artist along, and we can create a really fun environment for you.  Another option for our female business owners is to come to one of our Headshot Happy Hours and choose a package with a few outfit changes and get your hair and makeup!  

There are lots of ways to tell your business story, let's work together to make it happen!

 


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